Courtesy of NFR Experience
Rodeo Way, one of the six main interactive elements of Cowboy Christmas, will feature unique exhibits that highlight the best of rodeo.
Free to the public, Cowboy Christmas will be open 9 a.m. – 5 p.m. from Dec. 7 – 16. To add to the overall experience, RMEF’s Hunter & Outdoor Christmas Expo will be co-located upstairs in the South Halls from Cowboy Christmas.
Designed as one of the main attraction of the Cowboy Christmas layout in the South Halls of the Las Vegas Convention Center, Rodeo Way is built to look like an old Western town. The area features eight interactive booths, each specially decorated allowing fans to experience a wide array of memorabilia and rodeo history.
Exhibitors include Bullfighters Only, Calgary Stampede, Cheyenne Frontier Days, Days of ’47, Indian National Finals Rodeo, Pendleton Round-Up, RODEOHOUSTON and San Antonio Stock Show and Rodeo.
Adjacent to Rodeo Way is the Coors Rodeo Saloon. Located near the east end of Cowboy Christmas, the full-service Western saloon features video screens with a replay of the prior night’s Wrangler NFR performance.
In addition to Rodeo Way, Cowboy Christmas will include the following main anchor displays and programming elements:
- Wrangler Rodeo Arena – The arena will seat more than 1,100 fans and feature the Flag Girl Competition, Exceptional Rodeo presented by NV Energy and, for the second consecutive year, the Junior NFR presented by YETI with championship competitions in bull riding, bareback riding, saddle bronc riding, steer wrestling, breakaway, team roping, tie-down roping and barrel racing;
- Rodeo Live presented by RODEOHOUSTON – Daily features include Flint Rasmussen with his popular show, “Outside the Barrel,” RFD-TV’s Western Sports Roundup, Keepin’ it Country with Daryle Singletary and the newest addition in 2017 – Rodeo Recess with host Andy Seiler;
- NFR Social Lounge – This area will feature radio remotes, contestant and musician autograph sessions, giveaways and more;
- Great Wall of Rodeo presented by Calgary Stampede – This fan favorite features a graphic of all Wrangler NFR contestants and other interactive elements.
Gold sponsors are Bloomer Trailers and Rocky Mountain Elk Foundation. Silver and Bronze buckle level sponsors include Bex, Boot Barn, Browning, B&W Trailer Hitches, Calgary Stampede, Coors, Heel-O-Matic, Hesston by Massey Ferguson, Hooey, Impact Gel, Justin Boots, Montana Silversmiths, NV Energy, Nevada State Bank, Pendleton Whisky, Priefert, PrimeSport, Purina, Pro Fantasy Rodeo, Ram Rodeo, Resistol, RFD-TV, RODEOHOUSTON, San Antonio Stock Show and Rodeo, Total Feeds, Inc., Wrangler and YETI.
Sold out for more than 300 consecutive performances, the Wrangler NFR attracts the top 15 contestants in bareback riding, steer wrestling, team roping, saddle bronc riding, tie-down roping, barrel racing, and bull riding. Under the new contract with the Professional Rodeo Cowboys Association that runs through 2024, the purse in 2017 is $10 million. Qualification is based on the 2017 PRCA World Standings.