WRCA Names Modelo as Presenting Sponsor of World Championship Ranch Rodeo

The Working Ranch Cowboys Association (WRCA) has officially chosen Modelo as the presenting sponsor of the WRCA World Championship Ranch Rodeo (WCRR).

“We started working on this partnership prior to the 2023 WCRR,” WRCA president Shawn Goemmer said. “Constellation Brands owns Modelo and they graciously provided product for use in our hospitality room. Everything lined up perfectly between our companies and we are excited to have them step into the lead sponsorship role going forward.”

Scott Duffey, regional development manager of Constellation Brands said, “The Modelo Brand Family is excited to be the official sponsor of the WRCA and the World Championship Ranch Rodeo. We look forward to growing this great partnership in the upcoming years.”

Locally, WRCA will maintain a 29-year relationship with Shawn Morrison and Budweiser Distributing Company (BDC) as the distributor of all Modelo brands. WRCA association manager Leman Wall added, “The alignment with Modelo was made possible because of the continued support from BDC. They have been tireless supporters of WRCA and many other organizations in the Texas Panhandle. WRCA will always be grateful to BDC for their tremendous impact on our organization and the World Championship.”

Learn more about WRCA and the WCRR at www.wrca.org.