The Cowboy Channel Adds EQ Sports Hour to the Programming Lineup

Airing Weekly on Thursdays at 7 p.m. ET

EQSportsNet and The Cowboy Channel are proud to announce a new programming partnership with the launch of a new series “EQ Sports Hour,” which launched in November and will air on Thursday nights at 7 p.m. ET. The series will showcase events like marquee jumping, eventing, Equestrian, Western, and other national and world ranked sport horse classes from prestigious horse shows and competitions including the National Horse Show, Pennsylvania National Horse Show, NCEA National Championships, Carolina International CIC 3*, and the National Western Stock Show.

“This is a great partnership for us at EQSN and our programming partners allowing us the opportunity to reach a much larger audience that goes far beyond our current core digital customer base that we have built in the Sport Horse area with,” says David Qualls, one of the co-Founders of EQ Sports Net. “EQSN’s investment in professional broadcast quality production solutions and mobile television units affords us the opportunity not only to deliver unprecedented high quality multi-camera programming for our SVOD digital platform but it also gives us the opportunity to meet strict broadcast standards for content delivery to the television industry.”

“We’re so excited to expand our content and coverage of the Western industry to include Equestrian elements,” said Cassie Emerson from The Cowboy Channel. “Working with such a high caliber organization like EQSportsNet will only raise the bar for the future of the network.”

For more information about EQ Sports Net, visit To see the full schedule, visit

About EQSportsNet:

EQSportsNet / (“EQSN”) In recognition of the strong demand from event organizers and the equestrian community for high quality and easily accessible equestrian content, EQSportsNet is dedicated to delivering to the demands of existing equestrian enthusiasts as well as developing new audiences for the sport across multiple digital and television platforms. EQSN is a subscription based new media platform delivering live competition coverage as well as a robust video-on-demand offering. In addition to live coverage of many of the nations top equestrian competitions, EQSN has over 20,000 easily searchable videos available to subscribers On-Demand.

About Rural Media Group, Inc. (RMG):

Rural Media Group, Inc. is the world’s leading provider of multimedia content dedicated to the rural and Western lifestyle. With a mission of reconnecting “city with country,” RMG is the parent company of RFD-TV, RURAL RADIO, The Cowboy Channel, and RFD-TV The Magazine. RMG networks are distributed to more than 100 million homes worldwide by DBS, telco and cable systems including DISH Network, DIRECTV®, Comcast, AT&T U-Verse, Mediacom, Charter Spectrum, Suddenlink, Cox, and more than 600 independent rural cable systems. Corporate headquarters and broadcast operations are in Nashville, Tennessee.

About RFD-TV:

RFD-TV is the flagship network for Rural Media Group. Launched in December 2000, RFD-TV is the nation’s first 24-hour television network featuring programming focused on the agribusiness, equine and the rural lifestyle, along with traditional country music and entertainment. RFD-TV produces six hours of live news each weekday in support of rural America and is a leading independent cable channel available in more than 50 million homes.